Capstone Elements

During my senior year at Loyola, I took a capstone class. This was a field class in which the final project was creating a marketing plan for a topic we had been focusing on throughout the semester. I chose Women in Sports Marketing. Feel free to take a look around at some of the elements I completed for this assignment!

Instagram Post and Story

To promote an imaginary soccer match between Patrick Mahomes and Lindsey Horan, sponsored by Adidas, here are some sample posts.

Pitch Letter

Here is a a pitch letter that Adidas could send to other streaming platforms to build awareness of the campaign and have it streamed on live TV.

Media List

Here is a list of potential media writers and influencers that Adidas could send their pitch letter to or reach out about having them pick up the story post match, or to post about it beforehand.

Press Release

Here is a press release designed to be released after the event, talking about how much of a success it was.